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It starts from a simple idea of doing what they love to make a difference. Then it goes through the mill and gets turned into the great brands we love.

At our agency, we believe in story-telling. The perfect consumer-brand relationships start from telling the very stories that make up the brand.  Great brands, from personal to businesses, are being built each new day. Africa is on the rise and this is being fueled with the minds of great people.

There is always an inspiring story behind each brand’s journey. Sharing these inspiring stories usually come in boring forms on traditional media. Looking at how interactive and interesting social media has become, we see the essence of having such stories told in an interactive way.

Twitter is fun. It’s interesting. It’s interactive. More and more of the youth spend more time on Twitter than they watch or listen to television and radio respectively. People love to hear the stories behind these brands. So how about telling such inspiring stories on Twitter in an interactive way! Bingo! Thus, the birth of ‘The Big Chat’.

Nobody wants to pay attention to radio and television interviews anymore because it’s almost impossible to take part in the chat. Furthermore, traditional interviews cannot be revisited until they are uploaded on the internet.

The Big Chat shares the stories of great minds; how their brands were built and what it takes to be where they are now. These stories, we believe, will motivate a lot of Twitter folks to do more. Users are allowed to ask questions freely, although moderated.

The maiden episode features Ivy Barley, co-founder of Developers in Vogue; the brain behind an idea that has possibly affected more people than she could ever imagine. The Big Chat starts at 6:00 PM this and every Thursday on Twitter. Kindly participate by following us @iselmedia or #TheBigChat.  The Big Chat will feature amazing brands in its first season.

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YM Launches Ghana Music & Arts Awards Europe 2019

Young Mission Entertainment in partnership with FOKS Entertainment has officially launched the ‘Ghana Music & Arts Awards Europe 2019’.

According to the Chief Executive Officer of YM Entertainment, Frimpong Ebenezer Amoako, this new scheme will celebrate all genres of arts by Ghanaians home, and in Europe. He made mention of the need to spread the creative’s beyond the borders of Ghana, recognition of Ghanaian acts living in Europe and promoting the culture as well.

The event which had Jay Foley  and Caroline Sampson as moderators took place at the Golden Tulip Hotel Accra on Friday August 16, 2019 had in attendance industry players, dignitaries including Royals of the Ashanti Kingdom and a fibre optic inventor, Dr Thomas Owusu Mensah.

The red carpet was hosted by Priscilla Opoku Agyeman aka Ahoufe Patri and Aaron Ayiih host  of Rhythms  on GHONE TV

The night had Fameye, Legend AB Crentsil and Danny Beatz entertaining the crowd with the best of musical performances.

The various categories for the awards which will be taking place were made known. They include:

Artiste of the year

Best african act

Best rapper of the year

Best new artiste

Most popular song of the year

Producer/sound engineer of the year

Gospel artiste of the year

Hiplife/afro-pop artiste of the year

Highlife artiste of the year

Reggae/dancehall artiste of the year

Highlife song of the year

Hiplife/afro-pop song of the year

Reggae/dancehall song of the year

Gospel song of the year

Best DJ of the year

Europe based dj of the year

Entertainment friendly organization of the year

Best actress of the year

Best actor of the year

Movie director of the year

Best movie of the year

Best Ghanaian comedian of the year

Best music group of the year

Best music video of the year joint (2)

Collaboration of the year

Album of the year

Radio/TV personality of the year

Europe based radio/TV personality of the year

 Submission of entries for nominations officially begins on the 19th of August. For more information, check out the Ghana Music And Arts Awards Europe on these social media handles :
Facebook : Ghana Music & Arts Awards Europe
Twitter: gmaa_europe
Instagram : gmaa_europe
and online at


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