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Jason EL-A is Orijin brand influencer

MULTI-TALENTED RADIO/TV presenter and artiste Jason El- Agha, known in showbiz as Jason El–A, has currently earn a new role as the social media brand influencer for Orijin products.

 According to him, he was chosen for this new role, due to his honest fans who support his talents and dreams.

Jason said “In all honesty I would say my fans are responsible for this great deal. I work hard and they help spread my work. I’m happy Jehovah gives me people who believe in me. I’m always humbled and appreciative.”  More Work always.

He said “Orijin appreciates its consumers and I appreciate my fans. Every brand I work with is a brand I believe in. Same here, no exception. That we keep pushing, that we keep working. That’s what it’s all about, pushing the limits and staying ‘orijinal’ at the same time.”

The contract according is going to last for a long period of time, in order to get the brand further to a larger fan base. “To let them know we appreciate them hence we provide products of highest quality.”

Jason El-A, has released songs like ‘Obaa Sima’, ‘No Sympathy’, ‘Vim’, ‘Things’ and great features with couple of artiste. He is currently the presenter for both Young wild and free on Livefm and Rhythms on GhOne TV.

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Music

Fimfim’s ‘forces’ to shake the music industry

“The industry is not paying; the industry is on its last legs”, these are some of the comments we hear every day but speaking to Fimfim the rapper man, he ‘forces’ to spill out some deep words on industry ‘forces’.

According to the prolific Ghanaian sound engineer, producer and rapper known in the music space as Fimfim the rapper man, the entertainment industry does not support originality and has caused laziness among its players.

Fimfim the rapperman, who is leading a one man crusade to correct some of these malicious acts in the industry, has composed a new tune dubbed ‘Forces’ which  exposes the forces that work against talents and creativity in the Ghanaian entertainment industry.

In an interview with news.aftown.com, Fimfim explained that ‘forces’ was inspired by challenges faced by the artiste in the music industry. “The industry has been compromised to the point where one artiste needs to sound like the next in order to be given audience.”

He added that, “Several artists pay a lot of money to get a record done, huge sum to shoot music videos and even pay to get played on the radio, yet the fans are hesitant to click on buy links to support the art. Diversity breeds expansion and that’s what the various stakeholders are failing to appreciate. The industry needs fresh breed of artiste to grow and proper structures to function, thus, the inspiration behind the choice of name for the song. Forces in the industry. ‘Forces’ targets every stakeholder of the industry. Government inclusive.

Fimfim who is also known as the conceptual lyricist, in the song addressed artiste to go back to writing songs, he said “the torchbearers of the industry should point the light to the right direction, government introducing working structures that will check and protect the intellectual properties of the creative arts as a whole.

Hammering on the fact that, some industry players do not supports talents, but support individuals based on how controversial they get by either exposing some parts of their bodies or doing something to get attention, “Sex sells but what happens when these same features that made you sexually attractive fades due to aging? Real talent never dies thus I will urge these female artistes to work on their talent to sell rather than focusing on their sexuality as a means of breaking through. The art goes beyond the fame.”

‘Forces’ was written and produced by Fimfim and it features DJ Huarache who did the scratch works during the interludes. I am a “conceptual lyricist” who loves addressing issues.

The song is available on all digital distribution platforms like soundcloud, iTunes, spotify, deezer, Amazon, and more. The video to the song will be dropped soon.

https://m.soundcloud.com/fimfim-therapperman/forces_ft_dj_huaracheprod-fimfim

 

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