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Develop your ‘brand’ Mr musician

In promoting an artiste we first have to develop his brand which is one of the toughest task in marketing.

As a young lady who works with artists especially budding ones, the hardest question that keeps an artists thinking for a long while, is when they are asked ” What is your brand?”, they can give thousand and one answers which at the end of the day does not represent them nor their audience .

Great brands are often amorphous and ephemeral. They have a certain indescribable quality that can’t really be captured in words.

For musicians, the first step in crafting a marketing plan is to tackle the hard task of understanding and defining their brand. This is an introspective exercise; you have to dig deep and find your core values. It is also a balancing exercise.

You have to figure out what you want the brand to be and balance it with audience expectations.

Here are a few things you can do to define your brand:

  • Learn from the pros: Make a list of your favorite musicians. Then make a list of adjectives – like bold, mature, youthful, vibrant – that you associate with them. This will help you figure out how to describe your own band later.
  • Curate a visual identity: Collect pictures, logos, artwork or anything that inspires you.
  • Get inspired by your audience: Dig into your target audience and its preferences. What kind of movies, music, fashion, and art do your ideal listeners like? Are there any parts that you can use in your branding?
  • Introspect: Ask yourself, what matters to you as a musician? What are your values and beliefs? What do you want people to think or feel when they hear your name.
  • Once you’ve curated your inspiration, try to describe your brand in a few sentences. Focus on feelings and values. And always be honest.

If you don’t stay true to yourself, you’ll find that your brand will lack that indescribable quality – heart.

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Fimfim’s ‘forces’ to shake the music industry

“The industry is not paying; the industry is on its last legs”, these are some of the comments we hear every day but speaking to Fimfim the rapper man, he ‘forces’ to spill out some deep words on industry ‘forces’.

According to the prolific Ghanaian sound engineer, producer and rapper known in the music space as Fimfim the rapper man, the entertainment industry does not support originality and has caused laziness among its players.

Fimfim the rapperman, who is leading a one man crusade to correct some of these malicious acts in the industry, has composed a new tune dubbed ‘Forces’ which  exposes the forces that work against talents and creativity in the Ghanaian entertainment industry.

In an interview with, Fimfim explained that ‘forces’ was inspired by challenges faced by the artiste in the music industry. “The industry has been compromised to the point where one artiste needs to sound like the next in order to be given audience.”

He added that, “Several artists pay a lot of money to get a record done, huge sum to shoot music videos and even pay to get played on the radio, yet the fans are hesitant to click on buy links to support the art. Diversity breeds expansion and that’s what the various stakeholders are failing to appreciate. The industry needs fresh breed of artiste to grow and proper structures to function, thus, the inspiration behind the choice of name for the song. Forces in the industry. ‘Forces’ targets every stakeholder of the industry. Government inclusive.

Fimfim who is also known as the conceptual lyricist, in the song addressed artiste to go back to writing songs, he said “the torchbearers of the industry should point the light to the right direction, government introducing working structures that will check and protect the intellectual properties of the creative arts as a whole.

Hammering on the fact that, some industry players do not supports talents, but support individuals based on how controversial they get by either exposing some parts of their bodies or doing something to get attention, “Sex sells but what happens when these same features that made you sexually attractive fades due to aging? Real talent never dies thus I will urge these female artistes to work on their talent to sell rather than focusing on their sexuality as a means of breaking through. The art goes beyond the fame.”

‘Forces’ was written and produced by Fimfim and it features DJ Huarache who did the scratch works during the interludes. I am a “conceptual lyricist” who loves addressing issues.

The song is available on all digital distribution platforms like soundcloud, iTunes, spotify, deezer, Amazon, and more. The video to the song will be dropped soon.


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