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Develop your ‘brand’ Mr musician

In promoting an artiste we first have to develop his brand which is one of the toughest task in marketing.

As a young lady who works with artists especially budding ones, the hardest question that keeps an artists thinking for a long while, is when they are asked ” What is your brand?”, they can give thousand and one answers which at the end of the day does not represent them nor their audience .

Great brands are often amorphous and ephemeral. They have a certain indescribable quality that can’t really be captured in words.

For musicians, the first step in crafting a marketing plan is to tackle the hard task of understanding and defining their brand. This is an introspective exercise; you have to dig deep and find your core values. It is also a balancing exercise.

You have to figure out what you want the brand to be and balance it with audience expectations.

Here are a few things you can do to define your brand:

  • Learn from the pros: Make a list of your favorite musicians. Then make a list of adjectives – like bold, mature, youthful, vibrant – that you associate with them. This will help you figure out how to describe your own band later.
  • Curate a visual identity: Collect pictures, logos, artwork or anything that inspires you.
  • Get inspired by your audience: Dig into your target audience and its preferences. What kind of movies, music, fashion, and art do your ideal listeners like? Are there any parts that you can use in your branding?
  • Introspect: Ask yourself, what matters to you as a musician? What are your values and beliefs? What do you want people to think or feel when they hear your name.
  • Once you’ve curated your inspiration, try to describe your brand in a few sentences. Focus on feelings and values. And always be honest.

If you don’t stay true to yourself, you’ll find that your brand will lack that indescribable quality – heart.

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Music

Phrame exhibits prowess on ‘Lord of the Ring’

BUDDING GHANAIAN artiste who recently sent a love letter to the African mermaid, Sister Derby in his song dubbed ‘letter 2 sister Derby’ has released another song and visual dubbed ‘Lord of the Ring.’

The visuals of ‘Lord of the Ring’, which was directed and shot by Mollex and song produced by Fimfim and was written by Phrame.

According to Phrame, the new song talks about how ready he is for the music game. He said “People actually thought I can’t make it because I don’t have a hit. Some made promises and turn their back on me but now they are the same people giving me all the appellations and also to the rapper who actually think I’m in the game to compete, they are wrong because the only competition I have in the game is to be writing and feeding the industry with good music.”

The song according to the artiste exhibits his prowess and his readiness as the lord of the music ring punching hard and knocking out industry peril on beats.

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